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Services Provided

Brand Strategy, Website Design, Image Creation

Team Members

Alex Johnson , Jessica Turner, Michael Roberts

Fidem was in need of consistent branding and messaging across the site, so we worked to create a cohesive design that would better reflect the company's identity and values. The Fidem project has resulted in a more efficient and visually appealing website that is easier to maintain and provides a better user experience.

Goals and Key Performance Indicators
Fidem has partnered with Beacon Marketing Agency to revamp its website using a newly developed HubSpot CMS theme. The objective is to achieve improvements in the following areas:

1. Search Engine Optimization (SEO) – Enhancing visibility in search results.

2. Conversion Rate Optimization – Boosting lead generation.

3. Updating the Design Aesthetic – Creating a visually appealing and modern look.

4. Integration with HubSpot – Seamlessly integrating the website with HubSpot for efficient management.

5. Easier Management for Content Creators – Simplifying the content management process for the team.

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